Web Optimisation Specialist (f/m/d)

Permanent employee, Full-time · Deutschlandweit, Berlin-Kreuzberg

Your mission

Data Analysis & Performance Monitoring:
- You will use tools like Google Analytics, Hotjar, or other data platforms to track and analyse website traffic, user behaviour, and conversion patterns
- You can identify bottlenecks, drop-off points, and opportunities for improving website performance.
- You will set measurable performance indicators such as bounce rate, average session duration, conversion rate, and revenue per visitor
- You can create regular reports summarising key insights, test results, and performance improvements, and present them to stakeholders
A/B Testing & Experimentation:
- You can design, implement, and manage A/B tests, multivariate tests, and other experiments to assess changes to user experience, content, or design
- You will analyse the results of experiments and make data-driven recommendations to optimise the site
Onsite Activations Planning:
- You will plan and execute onsite activations such as product launches, seasonal promotions, sales campaigns, or customer engagement initiatives
- You will collaborate with marketing and design teams to align website content with broader campaigns and ensure optimal placement of activation elements (banners, pop-ups, calls-to-action)
Conversion Rate Optimisation (CRO):
- You will drive improvements in conversion rates by refining website content, optimising landing pages, and improving form completions
- You will focus on increasing the effectiveness of calls-to-action (CTAs), product placement, and checkout processes
Cross-functional Collaboration:
- You will collaborate with marketing, sales, and product teams to align website optimisations with broader business goals
- You can work with technical teams to implement data-driven changes and ensure smooth deployment of website updates

Your profile

Education:
- Ideally you completed a bachelor’s degree in Marketing, Business, Information Technology, or a related field
Experience:
- You have 2-5 years of experience in a similar role
- You must already have experience with Shopify Plus
Skills:
- You have strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
- You show expertise in A/B testing platforms (e.g., Optimizely, A/B Tasty, VWO)
- You have an understanding of UX principles and the ability to make data-backed recommendations
- Experience in planning and executing digital activations (e.g., product launches, seasonal campaigns)
- Strong project management skills for coordinating between teams
- You speak fluent English and German
Preferred Qualifications:
- Ideally, you already have experience working with web platforms, reporting tools, optimisation and A/B testing tools
- A basic understanding of HTML/CSS to customise email templates would be a bonus
- You possess knowledge of SEO best practices to ensure the site is optimised for search engines

Your Benefits

Grow beyond yourself - with us you can expect varied activities with a lot of responsibility and the opportunity to develop yourself further
We offer you a better work-life balance thanks to flexible working hours and 28 days' holiday a year
On top of that, you have the option of 10 days of workation per year
Of course, we will provide you with the hardware you need to do your job
Fancy some booze? You'll receive an employee discount on our products as well as a free 700ml spirit with each new flavour launch
Be part of a familial and dynamic company - we value communication at eye level and enjoy celebrating our successes together twice a year at our winter and summer parties. We also organise regular team events
You get access to our corporate benefits and we subsidise your company pension scheme by 25%
You can choose between a subsidy for public transport, Urban Sports Club or JobRad

Would you like to become part of our Moonshine team? Great, we're looking forward to your application!

Apply for this job

About us

We are delighted that you would like to become part of the O'Donnell Moonshine team! In a nutshell, this is what you can expect from us: a family-oriented team that has become the largest moonshine brand in Europe and would like to grow even further with you.

O'Donnell Moonshine revives the tradition of moonshine - bottled in American mason jars, we sell our liqueurs to the whole world.

In doing so, we work according to the motto: It's best when you do it yourself. We organize all relevant tasks ourselves from our headquarters in Berlin. "We've never done that before!" doesn't stop us, because after all, it's always the first time for something. That's why our team consists of motivated and creative people who like to break new ground. And that's exactly why we are looking for you!

Deine Aufgaben

The Online Sales team drives the success of our websites and marketing channels across all regions, ensuring a seamless and impactful presence. Their dedication and innovation consistently deliver impressive results, shaping the future of our business.

We are seeking a motivated and detail-oriented CRM Executive to join our team. In this role, you will support the implementation, maintenance, and optimisation of our CRM (Customer Relationship Management) system. Your main goal will be to help manage customer data, enhance customer engagement strategies, and assist in executing CRM campaigns. This position is ideal for individuals looking to grow their career in CRM, marketing, and data-driven customer experience management.

You can easily work remotely with us - but we would of course also be happy if you started at our Berlin office!

CRM Maintenance and Administration:
- You assist in the day-to-day management and maintenance of the CRM platform
- You ensure data integrity by regularly updating and cleaning customer data
- You will troubleshoot any CRM-related issues and work with the technical team to resolve them
- You support the creation and execution of email marketing campaigns
Customer Segmentation & Engagement:
- You assist in segmenting customer data for personalised communication
- You will help develop and refine customer personas for targeted marketing efforts
- You will help develop strategies for improving customer loyalty, engagement, and lifetime value
- You support the personalisation of the customer journey through targeted communications and offers
Data Analysis and Reporting:
- You will analyse customer behaviour, preferences, and engagement patterns
- You can generate insights from CRM data to help improve customer satisfaction and retention
- You will produce regular reports on customer segments, sales trends, and campaign effectiveness
- You will monitor campaign performance, generate reports, and provide insights to improve future campaigns
Cross-functional Collaboration:
- You can collaborate with the sales, customer service, and marketing teams to ensure alignment on CRM strategies
- You assist in integrating CRM data with other business systems such as eCommerce platforms or marketing automation tools
CRM Optimisation:
- You like to stay updated on the latest CRM tools and best practices to recommend improvements
- You can help identify opportunities to automate workflows within the CRM system

Dein Profil

Education:
- You completed a bachelor’s degree in Marketing, Business, Information Technology, or a related field
Experience:
- You have 1-2 years of experience in a CRM, marketing, or customer service role
- You are familiar with the CRM system Klaviyo
Skills:
- You have strong analytical skills with the ability to interpret data and trends
- You possess a basic understanding of marketing principles and customer engagement strategies
- You have good attention to detail with strong organisational and time management skills
- You have good communication and interpersonal skills
- You speak fluent English and German
Preferred Qualifications:
- Ideally you already have experience working with email marketing, customer databases, or digital marketing
- Basic knowledge of email marketing and automation tools is a plus
- A basic understanding of HTML/CSS to customise email templates would be a bonus

Deine Benefits

Grow beyond yourself - with us you can expect varied activities with a lot of responsibility and the opportunity to develop yourself further
We offer you a better work-life balance thanks to flexible working hours and 28 days' holiday a year
On top of that, you have the option of 10 days of workation per year
Of course, we will provide you with the hardware you need to do your job
Fancy some booze? You'll receive an employee discount on our products as well as a free 700ml spirit with each new flavour launch
Be part of a familial and dynamic company - we value communication at eye level and enjoy celebrating our successes together twice a year at our winter and summer parties. We also organise regular team events
You get access to our corporate benefits and we subsidise your company pension scheme by 25%
You can choose between a subsidy for public transport, Urban Sports Club or JobRad

Would you like to become part of our Moonshine team? Great, we're looking forward to your application!

Apply for this job

Über uns

Seit 2014 lässt O'Donnell Moonshine die Tradition des Moonshine wieder auferstehen – in amerikanische Einmachgläser abgefüllt, vertreiben wir unsere Liköre als mittlerweile größter Moonshine-Produzent Europas von Berlin aus in die ganze Welt.

Dabei arbeiten wir ganz nach dem Motto: Am besten wird es, wenn man es selbst macht. Wir verzichten im Grunde vollständig auf externe Auslagerungen und organisieren stattdessen alle relevanten Aufgaben selbst aus unserem Headquarter in Berlin. Ein “Das haben wir noch nie gemacht!” hält uns nicht auf, denn einmal ist schließlich immer das erste mal. Deshalb besteht unser Team mittlerweile aus über 120 motivierten und kreativen Leuten von über 16 Nationalitäten, die gern mal neue Wege gehen. Und dafür suchen wir genau dich!

Apply for this job

We look forward to hearing from you!

We appreciate your interest in O'Donnell Moonshine. Please fill out the short form below. If you have any difficulties uploading your information, please email us at jobs@odonnell.de.